#VolverEsGanar

LaLigaSantander

June 2020

WHAT DID IT CONSIST OF?

As a consequence of the break suffered in the competition during the months of the confinement, LaLiga Santander within its campaign #VolverEsGanar, made several activations around the world with the aim of publicizing the resumption of the 2019/2020 competition.

#VolverEsGanar

LaLigaSantander

June 2020

WHAT DID IT CONSIST OF?

As a consequence of the break suffered in the competition during the months of the confinement, LaLiga Santander within its campaign #VolverEsGanar, made several activations around the world with the aim of publicizing the resumption of the 2019/2020 competition.

PROJECTIONS IN THE MOST EMBLEMATIC BUILDINGS OF 4 MAIN SPANISH CITIES

We carried out an action to make fans and followers of LaLiga Santander participate at this unusual time as a symbol of support for their clubs.

Through LaLiga’s website we encouraged all the fans to upload a photo of themselves with their team’s colours (shirts, scarves, flags…) in order to support their club in a difficult moment when they were returning to the stadium without their fans.

With all the material received, we made a video to the project on the different emblematic buildings chosen: Seville (Torre de Oro), Madrid (Puerta del Sol and Cibeles), Bilbao (Sede Turismo and San Mames’s screens), Valencia (L’Hemisferic).

PROJECTIONS IN THE MOST EMBLEMATIC BUILDINGS OF 4 MAIN SPANISH CITIES

We carried out an action to make fans and followers of LaLiga Santander participate at this unusual time as a symbol of support for their clubs.

Through LaLiga’s website we encouraged all the fans to upload a photo of themselves with their team’s colours (shirts, scarves, flags…) in order to support their club in a difficult moment when they were returning to the stadium without their fans.

With all the material received, we made a video to the project on the different emblematic buildings chosen: Seville (Torre de Oro), Madrid (Puerta del Sol and Cibeles), Bilbao (Sede Turismo and San Mames’s screens), Valencia (L’Hemisferic).

SPECIAL ACTIONS AND STREET MARKETING

We also carry out another street marketing action in 3 strategic cities: Seville (Calle de Tetuán), Madrid (Calle Preciados), Bilbao (Puente del Arenal).

To do so, we generated a series of installations by recreating in large dimensions LaLiga’s clubs t-shirts, with the aim of “painting” the streets with the colours of each of the teams under the umbrella #VolverEsGanar.

A surprising action that became headlines and talking points for digital media, newspapers and sports sections of news.

SPECIAL ACTIONS AND STREET MARKETING

We also carry out another street marketing action in 3 strategic cities: Seville (Calle de Tetuán), Madrid (Calle Preciados), Bilbao (Puente del Arenal).

To do so, we generated a series of installations by recreating in large dimensions LaLiga’s clubs t-shirts, with the aim of “painting” the streets with the colours of each of the teams under the umbrella #VolverEsGanar.

A surprising action that became headlines and talking points for digital media, newspapers and sports sections of news.