UNBOXING

LALIGA SANTANDER

September 2020

WHAT DID IT CONSIST OF?

For the beginning of the new LaLiga 20/21 season, Komodo developed a digital campaign on social media platforms: Instagram and Tik Tok. Through these two platforms we connected with our younger audience by generating entertainment content with a huge impact on social media conversation between LaLiga fans.

For the occasion, a series of specific games and challenges where created. User’s mobile phones became a football pitch, through which fans could experience the start of LaLiga Santander in a very funny way, sharing it with their friends and without leaving home!

UNBOXING

LALIGA SANTANDER

September 2020

WHAT DID IT CONSIST OF?

For the beginning of the new LaLiga 20/21 season, Komodo developed a digital campaign on social media platforms: Instagram and Tik Tok. Through these two platforms we connected with our younger audience by generating entertainment content with a huge impact on social media conversation between LaLiga fans.

For the occasion, a series of specific games and challenges where created. User’s mobile phones became a football pitch, through which fans could experience the start of LaLiga Santander in a very funny way, sharing it with their friends and without leaving home!

Tik Tok

Official Puma ball game

The game had the aim to show user’s football habilities through the screen, by using nothing more than the nose to score a goal! They had to drive the ball with their nose, making fast movements up and down avoiding hitting the walls until the official LaLiga ball entered the goal.

View game

“Duo” Challenge

In this case the user had to replicate the act of celebrating several goals and share it with their friends.

View game

Tik Tok

Official Puma ball game

The game had the aim to show user’s football habilities through the screen, by using nothing more than the nose to score a goal! They had to drive the ball with their nose, making fast movements up and down avoiding hitting the walls until the official LaLiga ball entered the goal.

View game

“Duo” Challenge

In this case the user had to replicate the act of celebrating several goals and share it with their friends.

View game

Instagram

Ball Race

To make this game the user needed somebody to compete with. Through an IG filter, the mobile’s screen became a playing field where the players had to move the ball with the blink of their eyes… and the fastest player scored a goal and won.

View game

Training between Football Cones

Through an IG filter we turned the screen of the mobile into a football training camp, and users had to move the ball without hitting the cones until they reached the goal and scored!

View game

Instagram

Ball Race

To make this game the user needed somebody to compete with. Through an IG filter, the mobile’s screen became a playing field where the players had to move the ball with the blink of their eyes… and the fastest player scored a goal and won.

View game

Training between Football Cones

Through an IG filter we turned the screen of the mobile into a football training camp, and users had to move the ball without hitting the cones until they reached the goal and scored!

View game