In 2019, Real Family Fest was created, the biggest family festival in Europe with a significant solidarity component, together with the Real Madrid Foundation, to help raise funds for the sustainability of the Real Madrid Foundation’s social and sports projects for the integration of minors in reception and internment centres. The event took place on 7th July 2019, in Valdebebas, a prepared area of more than 150,000m2 that welcomed more than 35,000 families throughout the day!!
An intense journey with the participation of the main national music artists such as Edurne, Álvaro Soler, Rosario Flores, Marta Sánchez, and for the youngest, Adexe&Nau, Canta Juego, PICA-PICA, Peppa Pig… among many others.
To this end, Komodo, co-creator of the project, assigned a full time team throughout the year in charge of the design, conceptualization, communication, generation of content and recruitment, sales and coordination of sponsorships for the Festival.