Mahou & Mad Cool

The most amazing and successful activation of Mad Cool 2019 edition was undoubtedly Mahou. We carried out an installation consisting of a fully customized bumper car track which, at certain moments, became a stage with surprising concerts with bands such as Muchachito Bombo Inferno, Los Chichos or Tomasito.
After the concerts, DJ sessions took place, making all the people dance with their friends, turning the activation into a real dance floor. In addition to this zone, we created a “gastro zone” with different food stands that paired with our beers.

A branded space within the festival that allowed us to bring people together to new different and non-typical festival content. With shaded areas, rest areas, mobile phone loading areas, video game loading areas… we managed to create a friendly atmosphere where people could share a Mahou beer and vibrate with the best music of Mad Cool.

Mahou and Mad Cool Festival signed an alliance with the aim, that all the people of Madrid could enjoy good live music. The agreement for the following years will go beyond the single brand pretence by creating 360 experience during the year. A great night in which two of the artists confirmed of the festival, Fuel Fandango and DePedro, performed live. Komodo designed, organized and produced the event.

Since 2017, Mad Cool has become in a short time the reference Music Festival in the capital, providing different leisure and entertainment activities to Mad Cool festival-goers with its beer references. Mahou in its commitment to leisure in Madrid joins this initiative by creating spectacular experiences for all attendees. From Komodo we design and executed a series of fun strategic activations ad hoc to the presence of the brand in the Festival. We created Beerbena, a space that recreated a traditional fairground party conceptualized for the occasion where the festival attendees enjoyed and had fun like kids! Activities varied from.. live concerts, Mahou trampoline, print workshops, brand tattoos… among others.