Mahou Barrica

Pre-Submission

WHAT DID IT CONSIST OF?

Before the release of the new category of Mahou beers “Mahou Barrica”, we generated an experience for strategically selected media, in which we presented the future launch of this new category, pioneer in our country. We created a debate among the media around innovation in the beer sector, in a unique environment. Strategic concept, design, production and execution.

Mahou Barrica

Pre-Submission

WHAT DID IT CONSIST OF?

Before the release of the new category of Mahou beers “Mahou Barrica”, we generated an experience for strategically selected media, in which we presented the future launch of this new category, pioneer in our country. We created a debate among the media around innovation in the beer sector, in a unique environment. Strategic concept, design, production and execution.

Mahou Barrica portfolio