“Mercado de

Sabores”

Mahou-San Miguel Group.

October 2015-2017. Crystal Gallery, Madrid.

WHAT DID IT CONSIST OF?

A unique gastronomic event, capable of bringing together the great chefs of the city to enjoy a Mahou with the most avant-garde tapas.

An event full of gastronomic experiences where the attendees could enjoy a tapa mixed with the essence of a Mahou. We were in charge of the conceptualization and the complete design of the event.

“Mercado de

Sabores”

Mahou-San Miguel Group.

October 2015-2017. Crystal Gallery, Madrid.

WHAT DID IT CONSIST OF?

A unique gastronomic event, capable of bringing together the great chefs of the city to enjoy a Mahou with the most avant-garde tapas.

An event full of gastronomic experiences where the attendees could enjoy a tapa mixed with the essence of a Mahou. We were in charge of the conceptualization and the complete design of the event.

“Mercado de

Sabores Vigo”

Mahou-San Miguel Group

 5 – 8 May, 2016. Vigo Maritime Station.

WHAT DID IT CONSIST OF?

An experience in which to enjoy the best Galician gastronomy from the hand of the best chefs.

We created an incomparable space where you could enjoy the best tapas, exhibitions of flavors, and more surprises accompanied by a Mahou. 

“Mercado de

Sabores Vigo”

Mahou-San Miguel Group

May 5 to 8, 2016. Vigo Maritime Station.

WHAT DID IT CONSIST OF?

An experience in which to enjoy the best Galician gastronomy from the hand of the best chefs.

We created an incomparable space where you could enjoy the best tapas, exhibitions of flavors, and more surprises accompanied by a Mahou. 

MERCATA

Mahou-San Miguel Group.

March – April 2017

WHAT DID IT CONSIST OF?

Mercata was born to offer the consumer a different beer experience made up of 4 basic ingredients: a market of groceries, djs, Mahou beers and paired snacks.

On Sundays from 13:00 to 17:00, in these markets, attendees could enjoy the best music together the best gastronomy and with a Mahou. A very successful case for the brand where we carried out the conceptualization and design of the project.

MERCATA

San Anton Market (March and April).

WHAT DID IT CONSIST OF?

Mercata was born to offer the consumer a different beer experience made up of 4 basic ingredients: a market of groceries, djs, Mahou beers and paired snacks.

On Sundays from 13:00 to 17:00, in these markets, attendees could enjoy the best music together the best gastronomy and with a Mahou. A very successful case for the brand where we carried out the conceptualization and design of the project.

The “Botijo” returns

Mahou-San Miguel Group

19 – 21 December 2014. Neighbourhoods of Madrid: Malasaña, La Latina, Salamanca, Retiro’s districts.

WHAT DID IT CONSIST OF?

Recreation of the 60’s in 4 neighborhoods of Madrid, (both in Mahou stores and street marketing, with the launch of a reissue of the “Botijo” (Mahou packaging characteristic of the time of the 60’s). On the occasion of the botijo launch, we characterize some corners and Mahou stores in the different Madrid districts such as Malasaña, La Latina through graphics, scenery, props and actors.

The “Botijo” returns, an era returns, there-launching of the “Botijo”.

Mahou-San Miguel Group

From 19 to 21 December 2014. Neighbourhoods of Madrid: Malasaña, La Latina, Salamanca, Retiro’s districts.

WHAT DID IT CONSIST OF?

Recreation of the 60’s in 4 neighborhoods of Madrid, (both in Mahou stores and street marketing, with the launch of a reissue of the “Botijo” (Mahou packaging characteristic of the time of the 60’s). On the occasion of the botijo launch, we characterize some corners and Mahou stores in the different Madrid districts such as Malasaña, La Latina. Through graphics,scenery, props and actors.

Gastronomic events portfolio