Media presentation of

“Espacio Cervecero”

Mahou – San Miguel Group

2018 – 2019

WHAT DID IT CONSIST OF?

Press presentation of the new brand space, a space located in the heart of Madrid, Genova 5. An ephemeral space where you could enjoy the known (and unknown) flavours of the most popular beer in Madrid in a different way.

During the event, guests were able to enjoy a guided tour of the entire place, taking photos with Polaroid cameras that were given at the beginning of the event.

Once the tour was over, the photos were handed over and placed in albums that were later personalized by professional illustrators, while the journalists enjoyed the Mahou beer tasting accompanied by a gastronomic offer where the Beer continued to be the protagonist.

Media presentation of

“Espacio Cervecero”

Mahou – San Miguel Group

2018 – 2019

WHAT DID IT CONSIST OF?

Press presentation of the new brand space, a space located in the heart of Madrid, Genova 5. An ephemeral space where you could enjoy the known (and unknown) flavours of the most popular beer in Madrid in a different way.

During the event, guests were able to enjoy a guided tour of the entire place, taking photos with Polaroid cameras that were given at the beginning of the event.

Once the tour was over, the photos were handed over and placed in albums that were later personalized by professional illustrators, while the journalists enjoyed the Mahou beer tasting accompanied by a gastronomic offer where the Beer continued to be the protagonist.

Graduation party of the

Official Mahou Master

Mahou – San Miguel Group

2018 – 2019

Espacio Cervecero

WHAT DID IT CONSIST OF?

A graduation party for all those who managed successfully complete the Mahou Master’s Degree in Beer Production.

In this event we had a series of tests spread throughout the venue that tested the beer knowledge of our guests, enjoying the best music by DJ Charlie Narcotic.

Graduation party of the

Official Mahou Master

Mahou – San Miguel Group

2018 – 2019

Espacio Cervecero

WHAT DID IT CONSIST OF?

A graduation party for all those who managed successfully complete the Mahou Master’s Degree in Beer Production.

In this event we had a series of tests spread throughout the venue that tested the beer knowledge of our guests, enjoying the best music by DJ Charlie Narcotic.

Barrica Concerts at

“Espacio Cervecero”

Mahou – San Miguel Group

2018 – 2019

WHAT DID IT CONSIST OF?

A private concert by Cupido’s band for lifestyle media and influencers, whom enjoyed their favorite songs, in an exclusive way cheering with Barrica Beer.

Barrica Concerts at

“Espacio Cervecero”

Mahou – San Miguel Group

2018 – 2019

WHAT DID IT CONSIST OF?

A private concert by Cupido’s band for lifestyle media and influencers, whom enjoyed their favorite songs, in an exclusive way cheering with Barrica Beer.

Presentation of Mahou Five Stars IPA Session Presentation at Espacio Cervecero

Mahou

May 2019, Espacio Cervecero

WHAT DID IT CONSIST OF?

Event to present the new Mahou Five Stars Session IPA beer at Espacio Cervecero, an event that took place during three sessions (expert media, lifestyle media and clients of the brand) where this new reference of Mahou family was presented for the first time. Johan Wald, our brand ambassador was in charge of presenting the different personalities who took part in the event and release the specially designed menu, that for this the chef Fran Vicente de “El Sainete” made.

Also we installed a large interactive screen with the image of the new beer designed by the illustrator Xavier Gallego, where guests were able to interact with the brand in an interactive way.

Presentation of Mahou Five Stars IPA Session Presentation at Espacio Cervecero

Mahou

May 2019, Espacio Cervecero

WHAT DID IT CONSIST OF?

Event to present the new Mahou Five Stars Session IPA beer at Espacio Cervecero, an event that took place during three sessions (expert media, lifestyle media and clients of the brand) where this new reference of Mahou family was presented for the first time. Johan Wald, our brand ambassador was in charge of presenting the different personalities who took part in the event and release the specially designed menu, that for this the chef Fran Vicente de “El Sainete” made.

Also we installed a large interactive screen with the image of the new beer designed by the illustrator Xavier Gallego, where guests were able to interact with the brand in an interactive way.

Espacio Cervecero portfolio