Safe Family, Strong Family

Mapfre

July 2019

WHAT DID IT CONSIST OF?

Mapfre’s campaign focused on promoting its family-related products. To do this, Komodo worked on a strategic and creative concept to meet their needs, creating a space inspired by the castles in the stories of princes and princesses, with a bridge and a fortress that would highlight their claim “safe family, strong family”.

Inside, a series of experiences focused on children and their families where they could interact with the brand in a creative and differential way. We generated an activation for each product; life insurance (children props of warriors of the time, had to fight against giant dragons); car insurance (floats of the time); home insurance (photo opportunity set where the children became real kings sitting on the thrones with their crowns and capes); health insurance (as in all medieval castles, you couldn’t miss its mythical river, which in this case was covered with hundreds of red and white balls and some black ones… where the children had to go in and take out those “black sheep” that represented viruses, cavities, etc).

In addition to all this, together with the Mapfre Foundation we created a road safety circuit with bicycles where the little ones could learn the meaning of the road and its rules.

Safe Family, Strong Family

Mapfre

July 2019

WHAT DID IT CONSIST OF?

Mapfre’s campaign focused on promoting its family-related products. To do this, Komodo worked on a strategic and creative concept to meet their needs, creating a space inspired by the castles in the stories of princes and princesses, with a bridge and a fortress that would highlight their claim “safe family, strong family”.

Inside, a series of experiences focused on children and their families where they could interact with the brand in a creative and differential way. We generated an activation for each product; life insurance (children props of warriors of the time, had to fight against giant dragons); car insurance (floats of the time); home insurance (photo opportunity set where the children became real kings sitting on the thrones with their crowns and capes); health insurance (as in all medieval castles, you couldn’t miss its mythical river, which in this case was covered with hundreds of red and white balls and some black ones… where the children had to go in and take out those “black sheep” that represented viruses, cavities, etc).

In addition to all this, together with the Mapfre Foundation we created a road safety circuit with bicycles where the little ones could learn the meaning of the road and its rules.

Cuenta 1|2|3 Mini

Banco Santander

July 2019

WHAT DID IT CONSIST OF?

Banco Santander, one of Real Family Fest main sponsors, focused its sponsorship activation on its best product, Cuenta 1l2l3 Mini, which gave its name to one of the stages “The Loop Stage Cuenta 1l2l3 Mini” achieving great visibility and brand presence.

In addition, Santander once again showed its most supportive side with Real Madrid, turning its space into a fun charity auction. The festival attendees were able to bid throughout the day for a series of emblematic objects donated by Real Madrid. In this way, both fans and visiting families had the chance to get trophies, experiences and official equipment out of the market signed by both football and basketball players. The proceeds were destined to solidarity projects of the Real Madrid Foundation.

Some of the objects auctioned were the football signed by the first football team, Season 2018/19; the T-shirt signed by the first team, Season 2018/19; the boot signed by the mythical ex-player Raúl; a voucher to participate as an Escort Kid, with the players in an official match or the replica of the Euroleague Basketball Trophy, Season 2017/18… among others.

Cuenta 1|2|3 Mini

Banco Santander

July 2019

WHAT DID IT CONSIST OF?

Banco Santander, one of Real Family Fest main sponsors, focused its sponsorship activation on its best product, Cuenta 1l2l3 Mini, which gave its name to one of the stages “The Loop Stage Cuenta 1l2l3 Mini” achieving great visibility and brand presence.

In addition, Santander once again showed its most supportive side with Real Madrid, turning its space into a fun charity auction. The festival attendees were able to bid throughout the day for a series of emblematic objects donated by Real Madrid. In this way, both fans and visiting families had the chance to get trophies, experiences and official equipment out of the market signed by both football and basketball players. The proceeds were destined to solidarity projects of the Real Madrid Foundation.

Some of the objects auctioned were the football signed by the first football team, Season 2018/19; the T-shirt signed by the first team, Season 2018/19; the boot signed by the mythical ex-player Raúl; a voucher to participate as an Escort Kid, with the players in an official match or the replica of the Euroleague Basketball Trophy, Season 2017/18… among others.

 

 

 

Real Family Fest Sponsorships portfolio