Mapfre’s campaign focused on promoting its family-related products. To do this, Komodo worked on a strategic and creative concept to meet their needs, creating a space inspired by the castles in the stories of princes and princesses, with a bridge and a fortress that would highlight their claim “safe family, strong family”.
Inside, a series of experiences focused on children and their families where they could interact with the brand in a creative and differential way. We generated an activation for each product; life insurance (children props of warriors of the time, had to fight against giant dragons); car insurance (floats of the time); home insurance (photo opportunity set where the children became real kings sitting on the thrones with their crowns and capes); health insurance (as in all medieval castles, you couldn’t miss its mythical river, which in this case was covered with hundreds of red and white balls and some black ones… where the children had to go in and take out those “black sheep” that represented viruses, cavities, etc).
In addition to all this, together with the Mapfre Foundation we created a road safety circuit with bicycles where the little ones could learn the meaning of the road and its rules.