In 2019 HBO was part of Mad Cool Festival, with the aim of promoting its two new audiovisual releases. Our mission was to homogenize into one space the two series of the moment in order to focus their activation. The space was divided into two scenarios:
“El Pionero”, a documentary movie of Jesús Gil, we recreated a Spanish scenary elections where the audience could vote for the “next mayor of Marbella”.
“Euphoria”, a teenage drama series, where we recreated one of their most iconic scenes, a teenage bedroom as a photocall so that festival-goers could have their photo opportunity moment. Before the photo was taken, the audience enjoyed a glitter-based make-up, a fun and very characteristic activation of the series which also matched our festival look. Komodo was responsible for the creative proposal of the space, its distribution according to the needs and all the creativities and graphic pieces of both series.