HBO

HBO

July 2019

WHAT DID IT CONSIST OF?

In 2019 HBO was part of Mad Cool Festival, with the aim of promoting its two new audiovisual releases. Our mission was to homogenize into one space the two series of the moment in order to focus their activation. The space was divided into two scenarios:

“El Pionero”, a documentary movie of Jesús Gil, we recreated a Spanish scenary elections where the audience could vote for the “next mayor of Marbella”.

“Euphoria”, a teenage drama series, where we recreated one of their most iconic scenes, a teenage bedroom as a photocall so that festival-goers could have their photo opportunity moment. Before the photo was taken, the audience enjoyed a glitter-based make-up, a fun and very characteristic activation of the series which also matched our festival look. Komodo was responsible for the creative proposal of the space, its distribution according to the needs and all the creativities and graphic pieces of both series.

HBO

HBO

July 2019

WHAT DID IT CONSIST OF?

In 2019 HBO was part of Mad Cool Festival, with the aim of promoting its two new audiovisual releases. Our mission was to homogenize into one space the two series of the moment in order to focus their activation. The space was divided into two scenarios:

“El Pionero”, a documentary movie of Jesús Gil, we recreated a Spanish scenary elections where the audience could vote for the “next mayor of Marbella”.

“Euphoria”, a teenage drama series, where we recreated one of their most iconic scenes, a teenage bedroom as a photocall so that festival-goers could have their photo opportunity moment. Before the photo was taken, the audience enjoyed a glitter-based make-up, a fun and very characteristic activation of the series which also matched our festival look. Komodo was responsible for the creative proposal of the space, its distribution according to the needs and all the creativities and graphic pieces of both series.

Blu Vaper

Blu Spain

July 2019

WHAT DID IT CONSIST OF?

Blu, was part of the Mad Cool family for 2019. To do so, Blu activated a brand space where his product could be tested. Festival-goers could try out a nicotine or non-nicotine mop, and at the same time buy it there. We took care of the creative concept and design of the space, as the development, production and execution of the content.

Blu Vaper

Blu Spain

July 2019

WHAT DID IT CONSIST OF?

Blu, was part of the Mad Cool family for 2019. To do so, Blu activated a brand space where his product could be tested. Festival-goers could try out a nicotine or non-nicotine mop, and at the same time buy it there. We took care of the creative concept and design of the space, as the development, production and execution of the content.

Ron BRUGAL

Ron Brugal

July 2019

WHAT DID IT CONSIST OF?

Ron Brugal was looking for notoriety and within it’s festival’s strategy they carried out the campaign “Festivaleando con Brugal”, which consisted of giving the opportunity to the attendees to live a unique Premium experience, launching a contest that allowed 12 people and their friends to arrange special activities. Their space was an exclusive meeting point for Ron lovers, in which Komodo participated in the production, implementation and coordination of all the logistics during the 4 days of the event.

Ron BRUGAL

Ron Brugal

July 2019

WHAT DID IT CONSIST OF?

Ron Brugal was looking for notoriety and within it’s festival’s strategy they carried out the campaign “Festivaleando con Brugal”, which consisted of giving the opportunity to the attendees to live a unique Premium experience, launching a contest that allowed 12 people and their friends to arrange special activities. Their space was an exclusive meeting point for Ron lovers, in which Komodo participated in the production, implementation and coordination of all the logistics during the 4 days of the event.

SEPHORA

Mad Cool

July 2019

WHAT DID IT CONSIST OF?

Sephora Mad Cool had a spectacular merry-go-round, with an aesthetic inspired by the brand’s famous black and white stripes. With a French touch, we recreated a beautiful carousel, which worked as:

Make-up area: where a team of make-up artists created looks for the audience based on a fun dynamic. To participate, the public had to spin a roulette wheel that gave them the option of different make-up services for eyes, lips, hair coloring with bright colors, or the free and crazy choice of make-up. Glitter and Festival color palettes… these were the funniest looks at Mad Cool.

Photocall: We had 3 zebra figures, where people could get on and interact with the brand in a fun way by taking pictures

SEPHORA

Mad Cool

July 2019

WHAT DID IT CONSIST OF?

Sephora Mad Cool had a spectacular merry-go-round, with an aesthetic inspired by the brand’s famous black and white stripes. With a French touch, we recreated a beautiful carousel, which worked as:

Make-up area: where a team of make-up artists created looks for the audience based on a fun dynamic. To participate, the public had to spin a roulette wheel that gave them the option of different make-up services for eyes, lips, hair coloring with bright colors, or the free and crazy choice of make-up. Glitter and Festival color palettes… these were the funniest looks at Mad Cool.

Photocall: We had 3 zebra figures, where people could get on and interact with the brand in a fun way by taking pictures

EQLECTRIC NIGHTS

Mercedes – Benz

July 2019

WHAT DID IT CONSIST OF?

An activation that joined EQ technology and electronic music to provide an authentic “EQLECTRIC NIGHTS” experience. We recreated a DJ track inside the EQ Smart cars and installed DJ booths inside the cars.
In collaboration with one of the best DJ schools of the country, the participants along with the DJs played using Mercedes EQC sound technology, making everyone who passed dance.

EQLECTRIC NIGHTS

Mercedes – Benz

July 2019

WHAT DID IT CONSIST OF?

An activation that joined EQ technology and electronic music to provide an authentic “EQLECTRIC NIGHTS” experience. We recreated a DJ track inside the EQ Smart cars and installed DJ booths inside the cars.
In collaboration with one of the best DJ schools of the country, the participants along with the DJs played using Mercedes EQC sound technology, making everyone who passed dance.

B the travel brand

B the travel brand

July 2019

WHAT DID IT CONSIST OF?

The branded space of B the travel Brand had a caribbean proposal that highlighted its visibility as the “Official Travel Agency of the Festival”. A unique experience for the Mad Cool audience, which included photocall, raffles, stickers, DJ sessions and brand content where the different destinations offered by the brand could be appreciated. In addition, B the travel Brand communicated its presence at the festival through an exclusive promotion, “ask for a Bis to your holidays”, in which all festival attendees, during the previous months, showing their bracelet in one of its 700 stores would get a special discount in their trips purchase.

B the travel brand

B the travel brand

July 2019

WHAT DID IT CONSIST OF?

The branded space of B the travel Brand had a caribbean proposal that highlighted its visibility as the “Official Travel Agency of the Festival”. A unique experience for the Mad Cool audience, which included photocall, raffles, stickers, DJ sessions and brand content where the different destinations offered by the brand could be appreciated. In addition, B the travel Brand communicated its presence at the festival through an exclusive promotion, “ask for a Bis to your holidays”, in which all festival attendees, during the previous months, showing their bracelet in one of its 700 stores would get a special discount in their trips purchase.

Banco Santander

Bank Santander

July 2019

WHAT DID IT CONSIST OF?

Banco Santander enters as an official sponsor of Mad Cool in 2019, generating an opportunity to reach young audiences in a different, fun and direct way. In order to exploit the sponsorship and expand its range of impacts, the Bank carried out a series of actions throughout the year, which allowed it to generate brand awareness and visibility among the youngest target, and to generate a series of aspirational experiences with exclusive benefits for its customers through its Smartbank Experiences platform. During the four days of the Festival, Banco Santander carried out the following actions:

  1. Refresh Squad: a uniformed team from the Bank that was dedicated to refreshing people during the hottest hours of the Festival, providing one of the most requested services.
  2. Santander Shuttles: in order to provide an exclusive service for the Bank’s customers, a private bus service was arranged.
  3. Covers Santander: Banco Santander has always promoted and supported young talent, for this reason it launched a contest where people could reinterpret the best versions of Mad Cool songs in their own space.
  4. Rest Zone: Banco Santander’s space provided the Festival’s rest zone, a space for people to relax and enjoy the concerts. In addition, it provided everyone with mobile phone recharging boxes so that people could capture the best moments of the Festival without worrying about their batteries.
  5. VIP/Premium Space: Banco Santander had its own spaces in the VIP and Premium area, The Club, as a tool for hospitality.

Banco Santander

Bank Santander

July 2019

WHAT DID IT CONSIST OF?

Banco Santander enters as an official sponsor of Mad Cool in 2019, generating an opportunity to reach young audiences in a different, fun and direct way. In order to exploit the sponsorship and expand its range of impacts, the Bank carried out a series of actions throughout the year, which allowed it to generate brand awareness and visibility among the youngest target, and to generate a series of aspirational experiences with exclusive benefits for its customers through its Smartbank Experiences platform. During the four days of the Festival, Banco Santander carried out the following actions:

  1. Refresh Squad: a uniformed team from the Bank that was dedicated to refreshing people during the hottest hours of the Festival, providing one of the most requested services.
  2. Santander Shuttles: in order to provide an exclusive service for the Bank’s customers, a private bus service was arranged.
  3. Covers Santander: Banco Santander has always promoted and supported young talent, for this reason it launched a contest where people could reinterpret the best versions of Mad Cool songs in their own space.
  4. Rest Zone: Banco Santander’s space provided the Festival’s rest zone, a space for people to relax and enjoy the concerts. In addition, it provided everyone with mobile phone recharging boxes so that people could capture the best moments of the Festival without worrying about their batteries.
  5. VIP/Premium Space: Banco Santander had its own spaces in the VIP and Premium area, The Club, as a tool for hospitality.

Mad Cool Sponsorships portfolio