#LaLigaSantanderFest

March 2020

LaLiga

WHAT DID IT CONSIST OF?

Within the framework of “LaLiga is played at home”, Komodo conceptualized, designed and produced this virtual macro-concert in which international artists from Universal Music and GTS (such as Aitana, Bisbal, Sebastián Yatra, Tini, Beret, Lang Lang, J.Balvin, Danna Paola, Ainhoa Arteta, Antonio Orozco, Alejandro Sanz, Raphael, Vanesa Martin among others) LaLiga players and our loyal presenters Tony Aguilar and Eva González, collaborated to raise funds to fight Covid -19. More than 1 million euros were raised through the Santander Foundation thanks to the more than 50 million people who followed it from their homes thanks to the more than 100 platforms that La Liga has.

Our great challenge was to organize this macro-festival with 100% of our staff working from home, given the situation in the country. For the technical and production part we had the exhaustive work of more than 60 people during only seven days. Connected each of them from their home, and through digital platforms such as Zoom, videoconferences, watsaaps, email, etc., we organized the logistics of the whole event, and set up a production control with streaming with an ad hoc designed engineering to generate an aesthetic of the broadcast TV program from where we could give coverage to all the live connections we made with artists, celebrities, football players and other guests.

One of the key points of this event, was the meticulous work of scriptwriting, video editing, pieces, graphics and campaign, as well as the layout of the 20 artists and 20 footballers, taking into account that all the videos came in raw from their mobiles, without high resolution, so Komodo’s creative team had to square and edit all the pieces to achieve the optimal resolution for broadcast… and everything from home!

#LaLigaSantanderFest

March 2020

LaLiga

WHAT DID IT CONSIST OF?

Within the framework of “LaLiga is played at home”, Komodo conceptualized, designed and produced this virtual macro-concert in which international artists from Universal Music and GTS (such as Aitana, Bisbal, Sebastián Yatra, Tini, Beret, Lang Lang, J.Balvin, Danna Paola, Ainhoa Arteta, Antonio Orozco, Alejandro Sanz, Raphael, Vanesa Martin among others) LaLiga players and our loyal presenters Tony Aguilar and Eva González, collaborated to raise funds to fight Covid -19. More than 1 million euros were raised through the Santander Foundation thanks to the more than 50 million people who followed it from their homes thanks to the more than 100 platforms that La Liga has.

Our great challenge was to organize this macro-festival with 100% of our staff working from home, given the situation in the country. For the technical and production part we had the exhaustive work of more than 60 people during only seven days. Connected each of them from their home, and through digital platforms such as Zoom, videoconferences, watsaaps, email, etc., we organized the logistics of the whole event, and set up a production control with streaming with an ad hoc designed engineering to generate an aesthetic of the broadcast TV program from where we could give coverage to all the live connections we made with artists, celebrities, football players and other guests.

One of the key points of this event, was the meticulous work of scriptwriting, video editing, pieces, graphics and campaign, as well as the layout of the 20 artists and 20 footballers, taking into account that all the videos came in raw from their mobiles, without high resolution, so Komodo’s creative team had to square and edit all the pieces to achieve the optimal resolution for broadcast… and everything from home!

#AmazonFestEnCasa

March 2020

Amazon & Amazon Prime Video

WHAT DID IT CONSIST OF?

#AmazonEnCasaFest, responds to the music and family entertainment virtually festival that we organized for Amazon, in collaboration with Prime Video and Amazon Music, to benefit the “Cruz Roja RESPONDE Plan”, and which has boosted the number of donations to 2,750,000 euros. This festival was the culmination of a series of activities initiated by Amazon to help those most affected by the COVID-19 in Spain.

The event was led by Pilar Rubio and Tony Aguilar, and included the participation of several dozen top-level artists who wanted to do their bit in the fight against this crisis such as, Beret, Rozalen, India Martinez, Dani Fernández, DVICE, Modestia Aparte, Marta Sánchez, David Rees, Edurne, Café Quijano, Hombres G, DJ Nano, Sweet California, Lucía Gil, Gisela, Lorena Gómez, David DeMaría, Marwan, Ana Mena, Twin Melody, Adexe y Nau, Los Secretos, CantaJuego, PICA-PICA, Peppa Pig, the magicians Jorge Blass and Jorge Luengo, Jordi Cruz and Delicious Martha.

#AmazonEnCasaFest, achieved ‘trending topic’ in Spain reaching more than a million viewers through different social networks!. Our challenge here, in addition to the conceptualization, design and execution of the entire production of the program, was to create a format that connected with the most human part of the consumer and for this, was key the dynamism of the script program.

#AmazonFestEnCasa

March 2020

Amazon & Amazon Prime Video

WHAT DID IT CONSIST OF?

#AmazonEnCasaFest, responds to the music and family entertainment virtually festival that we organized for Amazon, in collaboration with Prime Video and Amazon Music, to benefit the “Cruz Roja RESPONDE Plan”, and which has boosted the number of donations to 2,750,000 euros. This festival was the culmination of a series of activities initiated by Amazon to help those most affected by the COVID-19 in Spain.

The event was led by Pilar Rubio and Tony Aguilar, and included the participation of several dozen top-level artists who wanted to do their bit in the fight against this crisis such as, Beret, Rozalen, India Martinez, Dani Fernández, DVICE, Modestia Aparte, Marta Sánchez, David Rees, Edurne, Café Quijano, Hombres G, DJ Nano, Sweet California, Lucía Gil, Gisela, Lorena Gómez, David DeMaría, Marwan, Ana Mena, Twin Melody, Adexe y Nau, Los Secretos, CantaJuego, PICA-PICA, Peppa Pig, the magicians Jorge Blass and Jorge Luengo, Jordi Cruz and Delicious Martha.

#AmazonEnCasaFest, achieved ‘trending topic’ in Spain reaching more than a million viewers through different social networks!. Our challenge here, in addition to the conceptualization, design and execution of the entire production of the program, was to create a format that connected with the most human part of the consumer and for this, was key the dynamism of the script program.

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