Banco Santander

The aim of Banco Santander’s sponsorship is to support popular sport through its initiative #123acorrer, a tool with which Banco Santander manages to interact with both employees and customers through a relaxed, natural and friendly territory such as running, cycling or triathlon. 

Komodo was in charge of the strategic consulting and initiation of the sponsorship as well as the 360º activation of the project (contents, design, production, organization and communication both off and on-line (RRSS and www.123acorrer.es).

With more than 120,000 participants, Women’s Race is the largest women’s event in Europe. The circuit passes through a total of 8 cities throughout Spain. Each event lasts 3 days, Friday and Saturday (runner’s fair) and Sunday, the day of the race in which different activations are made for the runners. Komodo was responsible for all the activation of Banco Santander as the official sponsor of the circuit.

Due to the occasion of the sports sponsorship of Banco Santander and its campaign #123acorrer, Banco Santander joined one of the largest triathlon circuits in Spain.

For this purpose, the Bank counted on Komodo to carry out the exhibition and activation of this sponsorship, which included both the design and construction of all the elements of the races and the implementation of the different activations in each Triathlon.

As part of Banco Santander’s sponsorship strategy, a charity race circuit was created in collaboration with the Spanish Red Cross more than 15 solidarity races for young and old around Spain. Komodo was in charge of the strategic planification of the project (communication, general design, production, overall organization of the races), as well as the total execution of the project.