LUXOTTICA GROUP

We moved the Ray-Ban store to the beach with the aim of promoting sales during the summer season, creating the brand first pop up within the Hard Rock Hotel itself. From Komodo we took care of the conceptualization of the pop-up store, the design of the different elements and the complete production. In addition, we created and executed the various brand activations to publicize the space.

Opening ceremony of the new Sunglass Hut flagship store where the new Ray Ban by Scuderia Ferrari collection was presented. This new point of sale was part of the company’s expansion plan in Spain and Portugal. From Komodo we were in charge of designing the different elements, production and global organization of the event, in which the presence of a Ferrari F10 loaned by Banco Santander was highlighted.

Sunglass Hut gave a warm welcome to the summer of 2016 with the international campaign “Shades Of You”, where invited all facets of the personality to be revealed. The activation consisted of the opening of a seasonal Pop Up Store in Barcelona, which we took care of generating, coordinating and producing all its content.

On the occasion of the San Sebastian Film Festival, Sunglass Hut converted one of its stores into the Cinecittá studios, where each part of the store simulated a fragment of the set and the visitors themselves were part of a “shooting”. We designed the whole event (creative concept, casting and direction of actors, props and styles, etc…).

Sunglass Hut’s Annual Convention, where the annual closings for the current year were presented and different team building activities were carried out to reinforce the brand’s values. Komodo was in charge of designing and producing the whole event, as well as the creation, development and coordination of the different activities around the city.