In January 2016, Mahou launched a gluten-free beer. And in order to start it’s positioning in the Spanish market we designed for Madrid Gluten Free, a stand for the occasion. In this stand the message that the brand wanted to convey worked on: “the same taste as Mahou Five Stars, but without gluten”.
In addition to the design, at Komodo we worked on a series of activities such as product sampling, a year-long beer gift promotion through a gluten-free recipe competition, showcooking with Iván Muñoz, or a bottle and can production.