Presentation of

Mahou TV spot

Mahou – San Miguel Group

31st May 2019 – Penthouse Sol, Madrid

WHAT DID IT CONSIST OF?

Official presentation of the new advertising campaign “This is my family, which is yours?” starring Ana Polvorosa, representing the family she has chosen throughout her life as a simile to the new Mahou family: Five Stars, Radler, Gluten Free and the new IPA Session.

This event took place in a spectacular penthouse located in the heart of Madrid that we turned into the home of the Mahou Five Star family for a day, representing the different personalities of each reference through the space. Some of Mahou`s personalities took part in the event, as well as Ana Polvorosa and the other characters of the spot which ended with the visualization of the ad.

Presentation of

Mahou TV spot

Mahou Group – San Miguel

31st May 2019 – Penthouse Sol, Madrid

WHAT DID IT CONSIST OF?

Official presentation of the new advertising campaign "This is my family, which is yours?” starring Ana Polvorosa, representing the family she has chosen throughout her life as a simile to the new Mahou family: Five Stars, Radler, Gluten Free and the new IPA Session.

This event took place in a spectacular penthouse located in the heart of Madrid that we turned into the home of the Mahou Five Star family for a day, representing the different personalities of each reference through the space. Some of Mahou's personalities took part in the event, as well as Ana Polvorosa and the other characters of the spot which ended with the visualization of the ad.

Presentation of

Mahou TV spot

Mahou – San Miguel Group

September 7th, 2018 – “Sala Equis”, Madrid

WHAT DID IT CONSIST OF?

Presentation of the new Mahou Five Stars 2018 advertising campaign: “A Very Big Taste”. A spot where the brand is positioned as the beer connected to what happens on the streets, connecting to society without losing its iconic taste.

This event took place in the Equis Hall, starred by the main characters of the spot: The Javis, Belen Cuesta and the actors Eduard and Greta Fernandez.

Presentation of

Mahou TV spot

Mahou Group – San Miguel

September 7th, 2018 – “Sala Equis”, Madrid

WHAT DID IT CONSIST OF?

Presentation of the new Mahou Five Stars 2018 advertising campaign: “A Very Big Taste”. A spot where the brand is positions as the beer connected to what happens on the street. Connected to society what has been passed on from generation to generation without losing its iconic taste.

This event took place in the Equis Hall, starred by the main characters of the spot: The Javis, Belen Cuesta and the actors Eduard and Greta Fernandez.

Presentation of the

Mahou 2017 TV spot.

Mahou-San Miguel Group.

8th June 2017 – Calderón Theatre (Madrid).

WHAT DID IT CONSIST OF?

For the presentation of the new Mahou TV spot we created a real storytelling where anonymous characters and celebrities shared their love stories with the brand. Komodo designed and produced the whole event, dressing up the Calderon Theatre in detail. Not only with a scenography activation but also, with experiential activities such as live music or on-site tattoos.

Presentation of the

Mahou 2017 TV spot.

Mahou-San Miguel Group.

8th June 2017 – Calderón Theatre (Madrid).

WHAT DID IT CONSIST OF?

For the presentation of the new Mahou TV spot we created a real storytelling where anonymous characters and celebrities shared their love stories with the brand. Komodo designed and produced the whole event, dressing up the Calderon Theatre in detail. Not only with a scenography activation but also, with experiential activities such as live music or on-site tattoos.

Presentation of the

Mahou Maestra TV spot

Mahou-San Miguel Group

January 23rd, 2017 – Monkey Garage, Madrid.

WHAT DID IT CONSIST OF?

Media presentation of the new Maestra campaign, Mahou’s double hopped beer. We transformed the Monkey Garage in Malasaña into an incredible street bar. Nine actors from the Jamming company, who pretended to be invited media to the event, suddenly began to act recreating conviviality and the conversations like the ones in the spot. Komodo: strategy, design, production and execution.

Presentation of the

Mahou Maestra TV spot

Mahou-San Miguel Group

January 23rd, 2017 – Monkey Garage, Madrid.

WHAT DID IT CONSIST OF?

Media presentation of the new Maestra campaign, Mahou’s double hopped beer. We transformed the Monkey Garage in Malasaña into an incredible street bar. Nine actors from the Jamming company, who pretended to be invited media to the event, suddenly began to act recreating conviviality and the conversations like the ones in the spot. Komodo: strategy, design, production and execution.

Presentation of

the new Mahou TV spot,

#miMahoupendiente

Mahou-San Miguel Group

March 29th, 2016, Cines Capitol, Madrid

WHAT DID IT CONSIST OF?

A very special Gala to present the new Mahou advertising campaign under the claim #miMahoupendiente. An evening directed by Pablo Puyol in which the main characters of-Mahoupendiente were here. Komodo was in charge of the design and general production of the event, the Capitol cinemas were dressed in Mahou, a stage was created for the occasion where several bars with Mahou beer handles were placed.

Presentation of

the new Mahou spot,

#miMahoupendiente

Mahou-San Miguel Group

March 29th, 2016, Cines Capitol, Madrid

WHAT DID IT CONSIST OF?

A very special Gala to present the new Mahou advertising campaign under the claim #miMahoupendiente. An evening directed by Pablo Puyol in which the main characters of-Mahoupendiente were here. Komodo was in charge of the design and general production of the event, the Capitol cinemas were dressed in Mahou, a stage was created for the occasion where several bars with Mahou beer handles were placed.

Mahou TV Spots portfolio