Mad Cool 2019-2024

WHAT DID IT CONSIST OF?

In 2019, Komodo joined one of the largest international reference festivals in Europe, Mad Cool, as a strategic partner of the Festival; with the aim of leading the non-musical content of the Festival, through the creation of experiences and stories around the different sponsoring brands. A list of players who come together with the aim of creating a storydoing with a twelve months travel, strengthening both, Mad Cool’s own brand and the sponsors within the Festival.

To this end, Komodo assigned a full-time team throughout the year responsible for attracting and selling sponsorship, designing and creating creative concepts in line with the Festival for each brand and, developing, producing and executing content during the months prior to the Festival and brand spaces during the days of the event.

Mad Cool 2019-2024

WHAT DID IT CONSIST OF?

In 2019, Komodo joined one of the largest international reference festivals in Europe, Mad Cool, as a strategic partner of the Festival; with the aim of leading the non-musical content of the Festival, through the creation of experiences and stories around the different sponsoring brands. A list of players who come together with the aim of creating a storydoing with a twelve months travel, strengthening both, Mad Cool’s own brand and the sponsors within the Festival.

To this end, Komodo assigned a full-time team throughout the year responsible for attracting and selling sponsorship, designing and creating creative concepts in line with the Festival for each brand and, developing, producing and executing content during the months prior to the Festival and brand spaces during the days of the event.

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